Featured Brands

Our Lineup of Creative Brands

Keracolor Color + Clenditioner and High Shine Tinted Gloss in Platinum on a pink background

Keracolor

Keracolor redefines semi-permanent hair color by merging vibrant self-expression with true haircare benefits. Born in salons and trusted by stylists, the brand has deep roots in professional haircare. Keracolor offers a conditioning-first approach, making color easy, customizable, and accessible without long-term commitment.  

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BLVD&CO

BLVD&CO is founded by a third-generation family business delivering salon-grade essentials offered at an accessible price point. Built to perform without compromise and designed with integrity, precision, and smart sourcing, BLVD&CO empowers men with products that elevate their daily routine to instill confidence wherever life takes them.

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Hand holding a lathered bottle of BLVD&CO The Essential Shampoo in the shower
Woman spraying an Aluram clean beauty hair product onto her hair

Aluram Beauty

Aluram is a high-performance clean haircare brand centered around coconut water infused formulas and nourishing marula oil that hydrate, smooth, and support healthy-looking hair. Built by stylists for stylists. Aluram embodies clean beauty with a clear conscience.

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Shibui

Shibui is a conscious color care brand grounded in simplicity, integrity, and elevated performance. It blends botanically rich ingredients with advanced technology to help protect, preserve, and enhance hair color while supporting overall hair health. Shibui is developed alongside salon professionals to support both stylists and their clients

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Three Shibui Conscious Color Care hair products lined up on a white surface
Close-up of bronzed, golden-tanned legs

European Gold

Salon-quality tanning lotion that helps achieve gorgeous, golden tans by utilizing the same ingredients and technology found in luxury professional tanning lotions. Combining the perfect blend of bronzers, natural extracts that drench skin in hydration & nourishment, and dreamy fragrances that evoke memories of your favorite island escapes- it's a trusted secret of tanning fanatics everywhere.

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Malibu Hemp

Inspired by Malibu, California’s vibrant coastline, Malibu Hemp offers body lotions formulated with hemp seed oil to create lush hydrating formulas for soft and radiant skin. Formulas include sunless tanning, tattoo enhancing and general body lotions with irresistible scents.

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Close-up of a smiling woman with curly hair and glowing skin