Creative Beauty Brands

Brands with Ethics and long-term thinking

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Decades of experience and a commitment to ethics, quality, and long-term thinking.

Creative Beauty Brands owns and co-manufactures a diverse portfolio of growing brands supported by its vertically integrated operations.

Our Featured Brands

Keracolor

Aluram Beauty

Shibui Hair

BLVD&CO

European Gold

Malibu Hemp

We believe that beauty is in the details

Our Mission

From thoughtful formulation to responsible manufacturing, we hold ourselves to the highest standards. That’s how we create high-performing, clean beauty brands people trust. We carry forward a third-generation family legacy rooted in ethics, quality, and long-term thinking. By overseeing the process from concept to consumer, we ensure all products receive the highest level of care, precision, and excellence. That’s how you build beauty that lasts.

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Aluram daily shampoo bottle on a filling line inside the Creative Beauty Brands manufacturing facility

Our Services & Capabilities

End-to-End Services

From concept to finished product, we meet you where you are, with partial support or fully turnkey manufacturing, at the level your brand needs.

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Research & Development

Formulation

Sourcing

Production

QA/Regulatory

Fulfillment

Three models with red, brown and blonde hair posing together

About us

We measure success by the impact we create

Our focus is on lasting value for consumers, employees, shareholders, and the businesses we grow alongside.

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faqs

Still Have Questions?

We've gathered answers to what we're asked most about our brands, our manufacturing, and how we work. Visit our full FAQ for the details or get in touch anytime.

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