Our Mission
From thoughtful formulation to responsible manufacturing, we hold ourselves to the highest standards. That’s how we create high-performing, clean beauty brands people trust. We carry forward a third-generation family legacy rooted in ethics, quality, and long-term thinking. By overseeing the process from concept to consumer, we ensure all products receive the highest level of care, precision, and excellence. That’s how you build beauty that lasts.
Our Vision
Our focus is on lasting value for consumers, employees, shareholders, and the businesses we grow alongside.
We will create and scale a portfolio of category-defining beauty brands, each designed to meet a distinct consumer need. Our goal is to grow multiple brands into market leaders across North America. Brands known for setting new standards in performance, integrity, accessibility, & experience.
We will be the most trusted, quality-driven beauty manufacturer and brand builder by delivering high-performing products at accessible price points. Our commitment is to create beauty people can rely on, afford, and feel good about using every day - without compromise.
We will strengthen our end-to-end operational model, from formulation and manufacturing to assembly and delivery, to remain agile, resilient, and in control of quality & cost. As a U.S.-based manufacturer, we build with transparency and accountability, responsibly sourcing components.
Our Core Values
1325 Eagandale Ct, Suite 110, Eagan, MN 55121
faqs
We've gathered answers to what we're asked most about our brands, our manufacturing, and how we work. Visit our full FAQ for the details or get in touch anytime.
Learn More